Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale

Update: 2024-04-16

Description

Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating pay parity across disciplines. The chat reveals how storytelling has played a role in communicating impact and creating influence to build a user-centred culture. It’s jam packed with advice and examples.

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In Channel

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Episode 59: Aladrian Goods - The role of content in generative AI

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Episode 57: Peter Merholz - The maturity of content and design disciplines

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Episode 56: Kara DeFrias - Content strategy and the power of storytelling

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Episode 55: Katherine Karaus - Getting hired and career progression in content and UX

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Episode 54: Ann Rockley - Reflecting on a career in content

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Episode 53: Are Halland - Understanding and using the core model

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Episode 52: Noz Urbina - Content and the customer journey

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Episode 51: Joanne Ward - Leading content strategy at scale

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Episode 50: Corey Vilhauer - Demystifying content strategy

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Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale

#box-pro-ellipsis-173242332777653{-webkit-line-clamp:2;}Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale

Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale

Kristina Halvorson

Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale