Hello and welcome to Ep.68 where we talk to Phillip Rivers, Founder of Go Tetra, ecommerce email marketing specialists. Based in Brooklyn, NYC, USA, the Go Tetra approach is based on the idea that the unsung hero of ecomm is… email! And this is often the most neglected marketing channel too. Based on that concept, Phillip and his team work with ecommerce business owners to unlock sales growth potential in their email marketing.

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This Shopify interview will be valuable to every ecommerce merchant and business owner who is not doing any real, tactical email marketing. And for those who suspect that there is more that they can do to grow sales. There’s no doubt that marketing directly to the people who are already your best customers and biggest fans, is an ecommerce marketing strategy that produces a high return.

Phillip founded Go Tetra in 2016 after building his ecommerce skills in roles from Director of Sales with RewardOps, a customer loyalty and rewards platform, to Business Development and Branding with 72Lux, an enterprise level ecomm SaaS platform.

Phillip’s experience has shown him that online store owners neglect email because they don’t understand it, they think they don’t have time for it, and are unaware of how profitable it can be (when done right).

Phillip works with ecommerce business owners to change those perceptions based on building tactical email strategies that produce clear ROI in the most efficient ways possible.

That is a strategy for growth that’s hard to argue with, so jump in and get the full story from Phillip as he talks with Ben.

Our thanks to Phillip Rivers, Founder of Go Tetra for sharing his time and stories on The Shopify Dropify.

If you want to get your ecommerce business story on The Shopify Dropify, or you’re an ecommerce expert, come and guest on this podcast. Email us at The Cut to make that happen.