Episode 72 - Shopify - Expert Interview - Robert Gibson from Klarna on the smooothest transactions for ecommerce
Description
Welcome to Ep.72 where we talk to Robert Gibson, Commercial Partnerships Manager for Klarna. Klarna is a ‘Paypal meets Afterpay’ model of online payments and the company’s mission is to create the ‘smooothest’ possible transactions for ecommerce to benefit customers and merchants.
This Shopify interview will be awesome for just about any merchant that is looking to offer their customers simpler and easier transaction options, and it will be super interesting for businesses selling to international markets.
The more flexibility and options you can give customers when it comes to the transaction and their payment options, the higher your chances are of converting. The last thing any merchant wants to do is lose customers simply because they can’t offer a payment option that fits their expectations and needs.
From an increased focus on personalised shopping and curated lists, to ‘pay-later’ options and installments, Klarna is leading the sector in terms of a creative and customer-centric approach to online transactions.
Robert is a passionate and switched-on expert in his field and gives a great podcast. Listen in to a wealth of knowledge on the options and possibilities, and plenty of guidance too, on ecommerce transactions now, and where they are headed.
Big thanks from us to Robert Gibson, Commercial Partnerships Manager at Klarna for sharing his time and insights with us.
If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.
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