Episode 79: Andrew Collier of Kitchenery Explains The Importance of Strategic Positioning and a Unique Approach to Maximizing The Value Of Your Board of Advisors
Description
Join David Cusimano as he dives into a compelling conversation with Andrew Collier, co-founder of Kitchenery. Learn about Kitchenery’s innovative strides in the kitchen appliance industry, specifically their groundbreaking wireless power technology. This episode covers essential business strategies, from leveraging blue ocean market opportunities to overcoming funding hurdles through crowdfunding. Andrew also shares insights on effective consumer engagement and the importance of a robust company culture. Kitchenery’s unique approach to recruiting its board of advisors is one you will want to pay attention to.
Learn more about Kitchenery at https://kitchenery.us/
00:01:28 – The Kitchenery Story
00:05:09 – The Perfect Pour Kettle
00:06:28 – Playing In A Blue Ocean
00:12:50 – Strategic Positioning: The Direct Connection To The Consumer
00:15:20 – How Strategic Positioning Affects Valuation
00:18:39 – The Big Vision: Wireless Power as a Service
00:19:00 – Focusing on a Niche and Dominating It
00:22:29 – Building Culture When Your Team Is Remote
00:24:20 – A Unique Approach to an Advisory Board
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