The Glamping Business Round-Up Podcast
with Vicki Jones & John Maddy
📧 Email the show: glampingpodcast@gmail.com

In this episode, Vicki and John dive into one of the most important (and often overlooked) parts of running a successful glamping business — technology.

From the moment a guest discovers your site to the moment they check out, every step of their journey can be made smoother, clearer, and more profitable with the right tools. But with so many options out there, where do glamping owners actually start?

This episode breaks it down simply and practically, sharing real-world insights that glamping hosts can apply immediately — whether you’re brand new, scaling up, or feeling stuck with clunky systems that no longer work.

🌿 What We Cover in This Episode

1. The Customer Journey: From Click to Check-Out

Vicki and John explore what the ideal customer journey looks like and where tech makes the biggest impact — including booking flows, online touchpoints, communication, and upsells.

Highlights:

• How many “clicks to purchase” is too many
• Where guests commonly get lost or frustrated
• How automation can elevate communication without losing the personal touch
• Simple tools for pre-arrival, on-site, and post-stay engagement

2. Choosing the Right PMS (Property Management Software)

From pen-and-paper beginnings to full digital automation, Vicki and John unpack what PMS actually is — and why it’s essential for modern glamping operators.

What We Discuss:

• Calendar syncing (and why iCal ≠ API)
• Avoiding double bookings
• The PMS features glamping owners genuinely need
• Integrations with Airbnb, Booking.com, Google Business Profile, Stripe and more

3. Tech for Marketing & Guest Engagement

Tech isn’t just back-end — it’s also your most powerful marketing ally.

Topics Covered:

• CRM tools and why they matter for loyalty
• Email marketing that encourages repeat guests

CRM Benefits for Glamping:

• Centralised guest data
• Automated reminders and upsells
• Personalised offers
• Insights into guest lifetime value

💡 Key Takeaway

“Tech isn’t about replacing the personal touch — it’s about freeing up your time so you can focus on creating amazing guest experiences.”

Start small. Pick one tool that solves your biggest pain point and build from there.

Thanks so much for listening.

To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials...

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