Welcome to the Design Sponge school of creating content for the new online world. On this week’s episode of After the Jump, Grace Bonney provides some insightful advice for navigating the ever changing online landscape to promote your brand or product. Attention spans are getting shorter and content platforms are changing right before our eyes and Grace helps listeners sort through it all. Find out how to humanize your social media accounts and deliver your message effectively! This program was brought to you by MailChimp.

“It’s never been easier to find so much of any kind of content you could ever want but it’s harder to get your content in front of as many people you’d like.” [01:00 ]

“Be sure to mix the good with the bad – it will humanize you and your brand in a way you can’t do with any other process.” [22:00 ]

–Grace Bonney on After the Jump