In this episode, we sit down with Doug Means, a 23-year BNI veteran, to dive deep into one of the most important concepts for building lasting success in BNI: the difference between selling THROUGH the room vs. selling TO the room.

Doug shares powerful insights from two decades of experience on:
✅ Why long-term relationships create sustainable referrals
✅ How preparation transforms your weekly presentation
✅ The mindset shift from short-term sales to trusted partnerships
✅ Why storytelling plants “light bulbs” that lead to quality referrals
✅ The importance of language in building trust and credibility

Whether you’re a new BNI member or a seasoned networker, this episode will help you rethink your strategy, elevate your professionalism, and maximize the value of your chapter relationships.

🎧 Tune in and learn how to stop chasing quick sales—and start building a referral machine.

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💬 Comment below: How do YOU sell through the room in your chapter?

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