In a beauty industry full of noise, Esther Yim is the clarity, the standard, and the future. Born in Flushing, Queens and built like a true New Yorker—with grit, fire, and unstoppable drive—Esther is the founder of Hudson Beauty Bar, a permanent makeup studio and training academy in Edgewater, NJ that's raising the bar nationwide.

Since 2018, she’s stayed ahead of the competition, pioneering advanced techniques in nano brows, lip blushing, and eyeliner tattooing. Her work reflects a deep multicultural understanding, allowing her to deliver custom artistry for every skin tone and face shape. Esther doesn’t follow trends—she sets them. She runs her studio with an unwavering focus on safety, cleanliness, and precision—operating at standards few in the industry can match. As an ambassador for the American Academy of Micropigmentation, she’s also helping align Korean and American techniques to elevate global PMU practices.

Through her certified 100-hour training programs (including Korean-language instruction), she’s developing the next wave of PMU leaders with real skills. Esther isn’t just an artist—she’s a force. A business owner. An educator. A standard-bearer. And she’s doing it all with the hustle and unapologetic confidence of someone who built her name from the ground up—and earned every bit of it.

Who should we highlight next? Let us know in the comments!

#EstherYim #HudsonBeautyBar #PermanentMakeup #Microblading #AsianAmericanWomen #AAPIWomenLeaders #BeautyEntrepreneur #koreanwomenleaders #liptint #WomenInBusiness #BeautyIndustry #Entrepreneurship #nanoeyebrow #powdereyebrowtattoo #AAPILeaders #KoreanAmerican #powdereyebrow #eyebrowtattoo #lashlift

https://www.instagram.com/identityunveiled/ 

https://www.identityunveiled.org

https://www.linkedin.com/company/identity-unveiled/

SECTION HEADINGS

00:00 Intro

01:51 My upbringing in Queens, NY

02:56 Opening up Hudson Beauty Bar.  

05:00 What Drove Me to Build

7:26 Leading an Academy on Permanent Makeup

11:11 Turning Grit Into Capital

14:09 My motivation for going on

16:47 The Hustle You Don’t See

19:52 VIP Clients like Jessi 

22:40 Serving as a Global Ambassador

25:12 Balancing personal and professional demands 

31:47 Inside Our Signature Microblading