Esties Have Entered the Chat - with Alyssa Freeman
Update: 2025-06-02
Description
In this episode, I sit down with Alyssa Freeman, a master esthetician based in Utah who’s built a thriving solo practice by getting crystal clear on her niche and doubling down on client experience. We talk about how niching down doesn’t limit your potential—it unlocks it—and why creating a standout client experience is the secret to long-term loyalty and steady bookings. Whether you’re just starting out or ready to level up your solo estie business, this one’s full of gems you won’t want to miss.
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