The Reality of Virality - with Hilda Custodio
Update: 2025-07-14
Description
In this episode, Hilda Custodio—known as your TikTok Nail Lady and owner of Payton Manis Beauty Lounge—shares how she grew from doing nails at home as a single mom to running a busy salon and building a viral presence online. We dive into her journey as a salon owner, the impact of TikTok on her business, what it’s really like behind the scenes of going viral, and how she uses her platform to uplift other nail techs. Hilda keeps it real, inspiring, and relatable from start to finish.
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