In this episode, Marcus and Rachel discuss two critical questions every business owner should ask when evaluating new opportunities - whether it simplifies their life and increases the value of their business. They dive into practical examples of applying these questions to prospects, software, service lines, and more. Get insights on making decisions that align with your values, increase profitability, and build a business with enduring value.

Chapters

• (00:00 ) - Who's Really The Boss
  


• (01:08 ) - Podcast Updates and New Recording Home
  


• (03:02 ) - The Art of Being Quotable in Life and Interviews
  


• (05:32 ) - Introducing Two Key Questions for Life Opportunities
  


• (20:48 ) - Evaluation Potential New Clients
  


• (26:51 ) - Evaluating Software and AI in Business
  


• (36:33 ) - Exploring New Income Streams and Service Lines
  


• (46:25 ) - Wrapping Up: Reflecting on Simplification and Value

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