In this episode, Rachel and Marcus share their experiences and insights on navigating the challenging task of pricing client accounting and advisory services (CAS). They discuss their firm's evolution from opaque pricing to a transparent, subscription-based model, and the strategies they employed to ensure their pricing accurately reflects the value they provide. Rachel and Marcus also delve into the difficulties of implementing price increases, the importance of clear communication with clients, and the lessons they've learned along the way.

Chapters

• (00:00 ) - Welcome to Who's Really the BOSS?
  


• (00:34 ) - Navigating the Complex World of Pricing Increases
  


• (01:49 ) - The Evolution of Pricing Models: From Hourly to Value-Based
  


• (04:25 ) - The Journey to Transparent Pricing on Our Website
  


• (12:10 ) - The Impact of Pricing Transparency and Client Relationships
  


• (19:59 ) - Learning from Competitors: The Secret Shopping Strategy
  


• (27:31 ) - Evaluating Pricing Strategies and Client Relationships
  


• (32:51 ) - The Challenge of Communicating Price Increases
  


• (55:35 ) - The Art of Pricing and Client Feedback

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