Evoke's Betting Brands Up for Sale Amid New Taxes
Update: 2025-12-10
Description
Evoke, parent company of William Hill and 888, faces potential sale due to new UK taxes, estimated to cost one billion pounds. Chief executive calls taxes ill-thought-through, counter-productive, and highly damaging. Company hires Morgan Stanley and Rothschild and Company for strategic review, shares rise after announcement. New budget increases online casino tax from 21% to 40% and online sports betting from 15% to 25%, excluding horse racing. Analysts predict major industry shift, potentially leading to more mergers and acquisitions.
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