PZ Cussons Keeps Africa Business, Sees Growth Opportunity
Update: 2025-12-11
Description
PZ Cussons, known for Imperial Leather, decides to retain its African business after failed sale attempts. Focusing on hygiene, baby, and beauty products, the company aims to boost performance. Despite initial interest, no offers met their expectations, leading to a strategic shift. PZ Cussons will sell smaller parts of the African arm, implement financial measures to mitigate risks, and capitalize on Africas population growth and favorable economic trends.
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