The Kiki Kirby Podcast: Evolving in a Heart-Centred Way

 

Episode Title: Evolving Through Marketing, Learning & Leadership with Luan Wise

 

💫 Episode Summary

In this inspiring and deeply reflective episode, Kiki reconnects with long-time friend and marketing expert Luan Wise to discuss career evolution, the role of curiosity, heart-centred leadership, and embracing lifelong learning. Luan shares her 25-year journey in marketing, her transition from corporate to consultancy, her passion for social media, and her recent dive into academia as a PhD student. We explore the challenges and joys of writing books, delivering a TEDx talk, and how to navigate marketing without the overwhelm.

 

Whether you're a marketer, entrepreneur, career changer, or simply someone looking for motivation to grow personally and professionally this episode is packed with wisdom and warmth.

Luan Wise is a Chartered Marketer and Fellow of the Chartered Institute of Marketing, with over 25 years of marketing expertise across agency, client-side, and consultancy roles. She runs a consultancy and training business and has recently embarked on PhD studies.

Luan is a LinkedIn Learning course instructor, an accredited lead trainer for Meta, and author of award-winning books on social media marketing, including Planning for Success and Smart Social Media. 

🧠 What We Cover

·       Luan’s early beginnings in marketing and how she “fell into it”

·       The evolution of her consultancy and training work

·       Why she chose to specialize in social media (and how it started with a simple LinkedIn talk!)

·       The power of continuous learning – including why she’s now doing a PhD

·       How to write and publish impactful books (she’s written 7+!)

·       The role of creativity and strategic thinking in marketing

·       Her experience delivering a TEDx talk and how she handled a tech fail live on stage

·       Luan’s passion project: The Social Media for Good Project

·       Her insights on being heart-centred in work and life

 

📚 Resources Mentioned

·       Books by Luan Wise

o   Relax! It's Only Social Media

o   Planning for Success

o   Smart Social Media

o   Using Social Media at Work

o   [More upcoming titles to be added as released]

·       TEDx Talk
"Using Social Media as a Force for Good" 

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