Executive Exclusive: Define Success. Place a Value on It. Then Measure the Marketing ROI.
Update: 2024-09-12
Description
On today's episode - We'll refresh our memory on defining objectives in a fool-proof way, then we'll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors won't have and it's a real game-changer. This is the biggest step you can take to accurately measure ROI.
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