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Expensive Bikes To Nowhere

Expensive Bikes To Nowhere

Update: 2024-09-26
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We're going back to our roots with a classic fitness industry deep dive! Today we're covering two iconic indoor cycling brands - SoulCycle and Peloton.




*Note*: At a couple points Carolyn refers to one of the founders of SoulCycle as Ruth Zuckerberg. This is incorrect- Her name is Ruth Zuckerman.

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Expensive Bikes To Nowhere

Expensive Bikes To Nowhere

Carolyn Viggh and Laura Girard