People want to follow people on social media. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.”

Today more than ever, audiences demand authenticity from brands on social media. With expertise in the finance and technology industries, no one understands this more than our next guest!

In this episode of Behind the Post, host Olivia welcomes Chloe Stevens, the Senior Content and Social Media Manager at UpSlide. She delves into her approach to social, how she crafts engaging content, and her tips for creating a compelling social media strategy. Chloe even reveals her favorite tech tools to streamline the process.

When it comes to strategy, Chloe emphasizes the importance of reflecting on past performance, setting clear objectives and KPIs, and aligning them with overall business goals. She gives her insights into measuring success beyond vanity metrics to track brand awareness and conversions.

She highlights the significance of understanding your target audience and tailoring content accordingly. Her best tip–join sales calls and directly speak to your customers! To wrap the show, Chloe shares how she’s approaching launching an employee advocacy program and the tactics she's using to get the wider organization’s buy-in!

Hot Topics:

• The key elements to include in a social strategy


• How to craft compelling content in the tech industry


• Tactics for launching an employee advocacy program and getting buy-in