In this tactical episode of Rethink Real Estate, host Ben Brady opens the first part of a new series on expired listings and how to leverage the non-distressed auction process as a point of difference in today’s slowing market. With inventory climbing and more properties failing to sell, expireds are once again one of the best lead sources for agents looking to generate new business.Ben shares the scripts, mindset, and strategies he’s using to help agents break through the noise. Instead of chasing sellers with the same tired pitch, he explains how to position auction as a fresh solution—and why a low-barrier Zoom call can be the fastest, most efficient way to secure more appointments.You’ll also learn how to view rejection as validation, the importance of clarifying data, and why leaving voicemails is not just about the seller—it’s about sharpening your own delivery. This is step one in a multi-part training that will also cover text messaging, video follow-ups, and advanced sequencing to convert more expireds into signed listings.⏱️ Timestamps & Key Topics[00:00:00 ] – Why expired listings are back in play in today’s market[00:01:17 ] – Auction as a true point of difference for expired sellers[00:03:11 ] – Where new business comes from if your database is thin[00:04:16 ] – Why traditional expired scripts often fail without differentiation[00:05:19 ] – Combining calls with text and video for more cut-through[00:07:15 ] – Why “no” can still be a win: validating data through calls[00:10:12 ] – A sample script to book a low-barrier Zoom meeting[00:12:27 ] – Efficiency gains: Zoom vs. traditional listing appointments[00:13:28 ] – Preview of next episode: integrating texts and video🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit: https://www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions🎯 Subscribe for more actionable strategies, and don’t forget to like, follow, or drop your biggest expired-listing challenge in the comments—we’ll cover it in a future episode!