In Part Two of their conversation, Paul Cardall and Peter Breinholt delve into the world of Mormon music and LDS culture. A multi-million dollar industry, Mormon music is relatively unknown. As the Church expanded its membership beyond Utah's borders, so did the audience for recording artists who are members of the LDS Church or create music with Mormon themes. Both Paul and Peter have their roots in Mormonism, which adds depth and insight to this episode, particularly for those unfamiliar with mainstream Mormonism or the LDS Church.

ABOUT CO-HOST PETER BREINHOLT

Website: https://peterbreinholt.com/

Facebook: https://www.facebook.com/peter.breinholt.3

Instagram: https://www.instagram.com/peterbreinholt

LISTEN TO PETER'S MUSIC

SPOTIFY https://rb.gy/c6evx

APPLE MUSIC https://rb.gy/5s7g0

ABOUT THE HOST PAUL CARDALL

Official Website - http://www.paulcardall.com

Facebook - http://www.facebook.com/paulcardallmusic

Youtube - http://www.youtube.com/cardall

Instagram - http://www.instagram.com/paulcardall

LISTEN TO PAUL'S MUSIC

APPLE MUSIC - https://music.apple.com/us/artist/paul-cardall/4312819

SPOTIFY - https://open.spotify.com/artist/7FQRbf8gbKw8KZQZAJWxH2

ABOUT THIS EPISODE:

Paul and Peter Breinholt review episode one which included conversations about The Osmond Family, Michael McLean, Kenneth Cope, Julie De Azevedo, Lex De Azevedo, and others. They discuss Mormon commercials with how jingle music created various artists. Musicals were a big part of the culture. They go behind talking about how musicals were promoted over the pulpit which leaders have since promoting. They discuss the challenges artists face when the corporate church has no control over the message. When they’ve done events with artists it’s always scripted and feels stiff and insincere.

They talk about how artists have sold millions of records through the Church owned bookstore, Deseret Book. The actual website Deseret Book is a subsidiary of Deseret Book is a subsidiary. Deseret Book is a subsidiary of Deseret Management Corporation. The Deseret Management Corporation is a global operating company managing for profit entities affiliated with the Church of Jesus Christ of Latter Day Saints. It was established in 1966 by Church President David O Mackay to hold already existing church assets. Subsidiaries include companies that do business in medical, dental, life, retirement and disability insurance. They have radio and TV stations and advertising agency newspaper, commercial and residential property, hospitality, properties and other divisions. The church, and this is what most people don't understand is the church is a not is not a nonprofit organization. It says the church is operated as a corporation's soul. And uses their nonprofit intellectual reserve which holds the intellectual property such as the copyrights, the trademarks and other media.

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