FASHION : How Marie Schott reset The Kooples - A podcast by Michaela Merk
Description
Enter the world of luxury with renowned expert Michaela, who engages in in-depth discussions with the leaders who shape this glamorous industry.
In this fourth episode of Luxury Leadership Talks, she navigates the innovative universe of The Kooples with the brand's vibrant dynamo, Marie Schott. Discussing the evolution of The Kooples' unique identity, they delve into how rock culture influences the brand and the art of creating trend-driven collections without compromising timeless style. Marie shares her experience in harnessing the power of storytelling and the importance of fostering a young, engaged community. They explore the significance of the brand's commitment to sustainability, underlining the role these play in attracting conscious luxury consumers.
This dialogue is more than just a voyage into the realm of luxury: it's a deep dive into brand curation in the age of social media, ethical fashion, and the power of cultural influences in shaping a luxury brand. You'll understand that luxury is not merely opulence but a conscious blend of authentic storytelling, commitment to ethical values, and catering to the progressive style needs of contemporary consumers.
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