Fabricio Laguna: Coaching a Business Analysis Culture

Fabricio Laguna and Joe Newbert explore coaching the business analysis mindset to foster a corporate culture and the importance of carrying compassion for humans alongside IT.

Fabricio is a consultant and trainer known as The Brazilian BA. He loves business analysis and likes to explain complex things in an approachable and charming way.

Tune into the episode below or on your favourite podcast player.

• Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/onesixeight-fm/id1513382531


• Listen on Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5ibHVicnJ5LmNvbS9mZWVkcy9vbmVzaXhlaWdodGZtLnhtbA==


• Listen on Spotify: https://open.spotify.com/show/6uxuO9uDYxai6T0Qh1iPTi?si=f73bde3a80c24e8f


• Watch on YouTube: https://www.youtube.com/playlist?list=PLESRdkn36D8k21jJfm9lCzA7TlQ7AE31x

Brought to you by https://businesschange.academy skills development and career building business analysis courses. 

Chapter Markers

• [00:54 ] Fabricio shares his upbringing from programmer to business analyst


• [06:52 ] The ambiguity of roles versus job titles


• [10:29 ] Differentiation between specific and abstract business analysts


• [14:41 ] Creating a corporate culture of the business analysis mindset 


• [16:33 ] Helping people understand the value of business analysis


• [22:21 ] Imagining a day in the life of a business analyst in 2035


• [27:14 ] Unleashing the power of AI to effect business decisions


• [31:50 ] Feeling pain and showing compassion for everybody and everything


• [31:27 ] Losing the IT accent and doing business analysis for business


• [39:45 ] Interconnectedness between business analysis and change

What was your favourite quote or lesson from this episode? Please let us know in the comments.

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Show Notes

Additional resources:

• Fabricio Laguna’s video about AI in 20xx: https://thebrazilianba.com/2023/06/20/business-analysis-with-artificial-intelligence-in-year-20xx/


• What is Business Analysis? (in 1 min): https://www.youtube.com/watch?v=UUFrpIz4LLo

(Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.)

Episode sponsor:

• Website: https://businesschange.academy/

Guest contact:

• LinkedIn: https://www.linkedin.com/in/fabricio-laguna/


• Website: https://thebrazilianba.com

Host contact:

• LinkedIn: https://www.linkedin.com/in/joenewbert/


• Website: https://joenewbert.com/

To learn more and take your business analysis expertise to the next level, visit https://futurebusinessanalyst.com

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