Adrian Reed: Demonstrating the Value of Business Analysis

Adrian Reed and Joe Newbert explore overcoming self-helplessness by showing the appetite to seize opportunities and demonstrating the value of business analysis.

Adrian is the Editor-in-Chief of BA Digest and Co-founder of BASchool.day. Author, speaker. But mainly a Business Analyst whom co-workers would describe as an “unapologetic diva” (a joke, but only slightly).

Tune into the episode below or on your favourite podcast player.

• Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/onesixeight-fm/id1513382531


• Listen on Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5ibHVicnJ5LmNvbS9mZWVkcy9vbmVzaXhlaWdodGZtLnhtbA==


• Listen on Spotify: https://open.spotify.com/show/6uxuO9uDYxai6T0Qh1iPTi?si=f73bde3a80c24e8f


• Watch on YouTube: https://www.youtube.com/playlist?list=PLESRdkn36D8k21jJfm9lCzA7TlQ7AE31x

Brought to you by https://businesschange.academy skills development and career building business analysis courses. 

Chapter Markers

• [01:06 ] Did business analysis find Adrian, or did business analysis find him?


• [03:17 ] How business analysis has changed over the years since Adrian started


• [09:21 ] Cutting out the signal from the noise to find focus in this modern-day


• [15:11 ] Displaying empathy when a customer’s problem is not a star or a circle


• [20:41 ] Agile as part of a whole set of needs to become a responsive organisation


• [25:51 ] Losing the learned helplessness and having the courage to be more 


• [29:44 ] Building a community of practice that spans beyond your organisation


• [32:15 ] Embracing niche professions that defragment the business analyst role


• [42:11 ] Finding identity and community within business analysis into the future 


• [49:54 ] Seeing business analysis conferences as family reunions, not networking 

What was your favourite quote or lesson from this episode? Please let us know in the comments.

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Show Notes

Additional resources:

• Christina Lovelock and Adrian Reed’s BA School Day: <a href="https://baschool.day/" target=