FIFA Museum Exposed: Whitewashing Glory, Global Power, and the Hidden History of World FootballWe offer a comprehensive look at the FIFA Museum's operations and global expansion, detailing its diverse range of offerings and some associated controversy. The museum, headquartered in Zurich, Switzerland, features a permanent exhibition dedicated to the history of football, including sections like "The Rainbow" of national team shirts and "The FIFA World Cup Gallery" showcasing original trophies and memorabilia. Beyond its main location, the museum has been actively pursuing international growth, opening a permanent presence in Madrid and planning another in Miami, following a year of exceeding visitor and digital engagement targets. A key focus of the museum's recent activity is its special exhibitions, such as Innovation in Action: Football Technologies on and off the Pitch, which explores how technology impacts the sport, and pop-up displays celebrating events like the FIFA Club World Cup 2025™. However, one source critiques the museum as a "Masterclass in Reputational Whitewashing," arguing that it deliberately omits or minimizes Fifa’s history of corruption and controversial political connections while focusing on the game's positive cultural impact and memorabilia.

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