FKF Premier League: Safety First or Revenue First? The Core Debate on Professionalization, Hooliganism, and Commercial Survival
Description
FKF Premier League: Safety First or Revenue First? The Core Debate on Professionalization, Hooliganism, and Commercial Survival
We provide a comprehensive analysis of the commercial and legal challenges facing the FKF Premier League, particularly regarding fan merchandise and intellectual property. It establishes that while the league possesses a passionate, unmonetized fan base (a key strength), widespread counterfeiting and a lack of a professional commercial strategy are severely limiting revenue, representing a major weakness. Legally, we clarify that a club's branding and crests are protected under Kenyan trademark and copyright law, and crucially, that the forcible stripping of a fan's jersey is a serious criminal act constituting assault and battery. The core recommendation is a strategic shift toward enforcing intellectual property rights, adopting a direct-to-consumer e-commerce model, and diversifying the club's brand into new sectors, drawing lessons from successful African clubs like Kaizer Chiefs and Al Ahly to achieve financial sustainability.
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