As we reported nearly a year ago, communication’s influence is growing among organizational leadership. However, in many companies, executive acceptance of communication may be taking a worrisome turn as additional responsibilities are being tacked onto the communication role, including sustainability and DEI. Is this because some companies see a natural synergy between these roles? Is it because the roles are viewed as soft, less important, and easily lumped together? Whatever the reason, it’s worth wondering whether coupling these roles dilutes the communication executive’s ability to do either well. In this short midweek episode, Neville and Shel explore the trend of coupling communication with another C-suite job.

Links from this episode:

• Chief communications officers are absorbing more corporate functions, new report


• New report: Communication’s growing influence in the C-suite


• FIR #361: Is There a Seat at the Table in Corporate Communication’s Future?

The next monthly, long-form episode of FIR will drop on Monday, August 26.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

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