“Share of model” refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM’s responses to user prompts relative to competing brands or related terms. It measures how often and favorably an LLM mentions or discusses a specific entity or concept in its outputs. Marketers and PR practitioners were accustomed to measuring share of voice in search results as part of the SEO efforts. As searches shift to generative AI models, a new approach is needed. Hubspot has just introduced one, and Neville and Shel take a look at AI Search Grader in this short midweek episode.

Links from this episode:

• AI Search Grader


• AI Search Grader: A New Era in Brand Awareness and Sentiment Analysis


• From SEO to LMO: HubSpot launches the first free tool for AI discovery


• FIR #417: As AI Adoption Grows, Is Share of Model the New Metric?

The next monthly, long-form episode of FIR will drop on Monday, September 23.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

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