FLWS Q3 Deep Dive: Turnaround Efforts Focused on Marketing Efficiency and Expanded Distribution
Update: 2025-10-31
Description
1-800-FLOWERS reported a significant drop in Q3 revenue and earnings, with a 11% decrease in sales and an 83 cent loss per share. The company's CEO, Adolfo Villagomez, attributed this to a strategic shift in marketing, focusing on profitable growth over sales growth. They've started selling on Amazon and Walmart, and are testing pop-up shops. The company aims to save $50 million over two years, but faces challenges from tariffs and rising shipping costs. Investors are watching to see if these changes can reverse the company's fortunes.
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