Transferring Facebook Ad Account Ownership: What You Must Know

Transferring ownership of a Facebook ad account is more than just adding a new admin. It involves shifting complete control of an asset that manages budget, billing, campaigns, and historical performance data — so mistakes can be costly.

Ownership always belongs to a Business Manager, not an individual. If ownership isn’t handled properly during agency transitions, corporate restructuring, or client onboarding, advertisers may lose access permanently, or worse — campaigns can be shut down instantly due to missing billing authority.

The biggest confusion comes from misunderstanding ownership vs. access:

• Access allows someone to manage ads

• Ownership allows full legal and technical control

This is why a step-by-step process is required to safely hand an account from one organization to another.

Why Ownership Must Be Transferred

Brands and agencies typically transfer ownership to:

• End agency contracts while retaining pixels and audiences

• Migrate assets during M&A activities

• Consolidate accounts under a compliant business entity

• Protect campaigns from old team members who no longer manage the brand

Without a proper transfer, businesses risk billing failures, missing pixel connections, and account lockouts.

How to Prepare Before Transfer

To ensure a smooth transition:

✔ Confirm the current owner in Business Settings

✔ Ensure both sides have verified Business Managers

✔ Add correct billing details in the receiving Business Manager

✔ Make sure the ad account has no restrictions or unpaid invoices

✔ Re-assign Pixels and connected assets (Catalogs, Event Sets, Domains)

How to Transfer Ownership Securely

1️⃣ The current owner adds the new Business Manager as a Partner

2️⃣ Full permissions (Manage Ad Account) are granted

3️⃣ The receiving Business Manager accepts the asset

4️⃣ Once stable, the previous owner removes their ownership access

This gradual overlap avoids downtime and prevents learning phase resets.

Common Problems & Solutions

Issue

Fix

“Account belongs to another business”

Old BM must remove ownership first

Pixel disappears after transfer

It must be reassigned separately

Billing stops working

Add valid payment method before removal

Transfer button greyed out

Complete business verification first

Account restricted

Resolve compliance issues in Account Quality

Correct ownership management ensures data safety, uninterrupted spend, and cleaner governance across multiple teams or partners.

Want the complete SOP with screenshots and troubleshooting for every scenario? Read the full guide here:

👉 https://agrowth.io/blogs/facebook-ads/transfer-facebook-ad-account-ownership