Facebook Ads Not Delivering? Here’s Your Complete Fix Checklist

Launching a campaign only to see $0 spend and zero impressions is one of the most frustrating experiences in Meta advertising. When Facebook ads are not delivering, your campaigns aren’t even entering the auction — meaning Meta has determined something is preventing delivery before performance can begin.

Fortunately, most causes are completely fixable. Here’s a clear, expert-led framework to diagnose and resolve delivery issues fast.

Step 1 — Read the Delivery Tooltip

Go to your Ad Set.

Hover over the Delivery status.

Meta’s diagnostic tooltip will usually tell you exactly why delivery is blocked:

Audience too small

Payment failure

Learning reset

Pixel or API event inactive

Ad under review

Account restricted

Resolve the specific issue shown before changing anything else.

Most Common Reasons Facebook Ads Don’t Deliver

✔ Ad in review or recently rejected

✔ Too-narrow targeting or overlapping audiences

✔ Low budget or bid too weak to enter the auction

✔ Broken conversion event or missing domain verification

✔ Reached account spending limit

✔ Billing decline or expired payment method

✔ Business Manager or Ad Account restriction

✔ Complex automation conflicts in Advantage+

✔ Too many edits causing learning resets

If your ads don't start showing within a few hours after publishing, assume a configuration issue.

Proven Fixes for Fast Recovery

Broaden your audience (especially with conversion campaigns)

Increase daily budget to minimum $20–50 for reliable delivery

Switch to Highest Volume to simplify bidding

Use Advantage+ Audience or CBO to accelerate learning

Duplicate the ad set if it appears “stuck”

Test Pixel in Events Manager → Test Events

Refresh creatives to recover engagement ranking

Ensure 2FA and verified Business Manager to improve trust score

Account-Level Issues = Top Priority

Before editing campaigns, confirm:

Account Quality has no pending restrictions

Billing is active + spending limit reset

Pixel tracking and conversion event functioning

No auction entry = No optimization = No revenue

Fix the blocker → wait 24–72 hours for stabilization.

When to Contact Meta Support

Contact support only when the ad set:

Has been Active for 72 hours

Shows 0 impressions

Billing and Account Quality are clean

Pixel is firing normally

Request a manual delivery restart with asset IDs attached.

📌 Still stuck?

Full troubleshooting explained here:

👉 https://agrowth.io/blogs/facebook-ads/facebook-ads-not-delivering