Fergus Feilden and Edmund Fowles are the directors of Feilden Fowles, a highly recognised London-based practice known for their sustainable and characterful public and cultural buildings. 

In this episode, Fergus, Edmund and I discussed:

• The importance of competitions to help develop their portfolio, studio culture, and connections with potential clients.
• How they were able to curate their website to appeal to cultural, public and educational sector clients–despite having little built work in those areas in the early years of the practice.
• The benefit of designing a unique studio space that represents their practice and values as architects, as well as a place to host parties and lunches to build better client relationships.
• The importance of investing early in the practice’s graphic design and brand identity so that it would beconsistent across every touch point and build trust in their brand.
• How they discovered that their low-tech approach to sustainable design could become a key point of difference for their practice.

If you'd like to learn more about their studio, you can visit feildenfowles.co.uk or follow them on Instagram @feildenfowles.

Office Talk UK is a fortnightly podcast hosted by Dave Sharp, and a great excuse for him to have conversations with leading UK architects about their approach to business, marketing, communications and brand strategy. You can follow Office Talk UK on Apple Podcasts and Spotify.

This episode of Office Talk is sponsored by Office D.SHARP, a practice providing specialised marketing consultancy and strategy tailored to meet the particular needs of architects across the United Kingdom. To learn more about our process and book a consultation to discuss your practice, simply visit officedavesharp.com.

Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.