Oliver Leech is the director of Oliver Leech Architects, a London-based practice known for crafting homes that celebrate life, light, and materials.

In this episode, Oliver and Dave discussed:

• How he attracted new clients in the first few years of the practice when there was limited imagery to post to social media, and why building his professional network played such a big role.
• Why less can be more when it comes to posting social media, and why they chose to avoid posting process imagery in favour of final project photography.
• How he curated the practice’s portfolio to attract a broader range of residential projects to avoid being pigeonholed to one type of house or area of London.
• Why starting a practice in his twenties was a challenge, and the advantages and disadvantages of putting his portrait and profile out there as a young architect.
• Their approach to final project photography and styling, and the difficulty of finding the balance between a pared back architectural image, or a lifestyle shoot focused on the client.

If you'd like to learn more about their studio, you can visit oliverleech.com or follow them on Instagram at @oliverleecharchitects.

Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.

Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.