Female forecourts: a modern sales experience
Update: 2025-06-11
Description
Episode 12 features Jodie Barber, co-owner of Wink Cars and Rebecca Adamson, General Manager at Honda UK and Customer Engagement at Honda Motor Europe Ltd. Rebecca discusses the need to modernise the automotive industry, the importance of true meritocracy, and the ongoing challenge of improving diversity and inclusion in a traditionally male-dominated sector. Jodie shared her journey from beauty to car sales, highlighted the refreshing impact of female presence in dealerships, and emphasised the untapped potential and success of women in the motor trade. This is an Autotrader podcast
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