Ferrero's Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
Update: 2025-09-16
Description
Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open up ad inventory across the internet. It’s a push to get advertisers to see RMNs as full funnel marketing channels as opposed to a search and display one trick pony. Now, if advertisers like Ferrero see it as such, that’s still up for debate (18:29 ).
Also on this episode, why Paramount Skydance is eyeing a bid for Warner Bros Discovery (3:18 ), what the Amazon and Netflix DSP deal could mean for The Trade Desk (8:47 ) and inside the FTC’s latest big tech probe (14:30 ).
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