Why AI is agencies’ frenemy
Update: 2025-08-26
Description
This week’s episode recaps xAI’s lawsuit against Apple and OpenAI (3:58 ), retail media’s recent boom that could be a bubble (11:11 ), and publishers’ push to usage-based pricing in their AI deals (15:23 ).
Then (18:50 ) Digiday editors Seb Joseph and Michael Bürgi join the show to discuss how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.
Related articles:
Why generative AI doesn’t fit into a standard in-housing playbook – yet
As AI alters cost of creative, indie agencies review how they charge clients
WTF is AI ‘grounding’ licensing, and why do publishers say it matters over training deals?
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