Brian and Justin discuss the recent launch of Filterhawk, which Brian built to replace Gmail's built-in filters. They also talk about SaaS marketing strategies (which channels still work?). Justin shares some initial numbers from the Black Friday sale.

Timestamps:

• (00:06 ) - Follow up on last week's Justin mystery


• (02:51 ) - Brian launching Filterhawk


• (13:29 ) - How did Brian build Filterhawk in a week?


• (26:32 ) - The refinement phase


• (34:59 ) - Transistor's Black Friday sales


• (44:34 ) - BuilderMethodsPro Black Friday deal


• (49:34 ) - Brian's entering phase 2 of Builder Methods


• (01:06:28 ) - Thinking about where we have gaps in knowledge of our customers


• (01:09:45 ) - Thinking about marketing to teams and larger companies

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Links mentioned in this episode

• FilterHawk – Take Control of Your Gmail Inbox
• Inertia.js
• shadcn/ui
• Claude
• Cursor
• Google Gemini
• superwhisper
• Wispr Flow
• Improving frontend design through Skills | Claude
• Hatchbox.io
• Forge
• Rewardful
• Stripe Sigma
• Panic – Nova
• Google Antigravity
• From AI skeptic to UNFAIR advantage – YouTube
• How remote work changed my life
• Podscan.fm