Finding Benefits in Forced Business Changes | Douglas
Description
In this episode of The Robb Green Show, Robb Green sits down with Douglas, Custom Accent Wall Design Specialists from Desired Homes to discuss how he launched a successful accent wall design business during the pandemic.
Douglas found early success at local home expos while carving out his niche in accent wall design rather than full remodels. Robb provides Douglas with marketing advice on marketing strategies like leveraging word-of-mouth referrals, crafting the right online offers, and growing through repeat customers. They explore Douglas' experience with platforms like Google My Business, Yelp, and Thumbtack. Robb also provides suggestions for budgeting, tracking customer acquisition costs, and scaling the business through partnerships.
Learn valuable tips for standing out in a competitive field, profiting through unpredictable changes, and leveraging marketing to take your business to the next level.
Highlights:
00:00 Intro
00:37 How did Douglas begin his entrepreneurial journey?
03:41 How to get customers to share their information on expos
07:42 Creating an offer that is compelling enough
08:43 The average product cost and the repeat customers
12:24 Strategies to make more revenue
14:35 Building an email series
19:13 The value of getting customer reviews on Google
21:39 Unlimited budget for profitable activities
24:47 Online marketing strategies for getting more customers
27:11 How to find the right marketing person
30:37 Problems with categorization
34:48 Building relationships with interior designers
41:03 Leveraging from execution to consulting
United States
