In this episode of The Robb Green Show, we chat with Haley and CJ Cottey, the dynamic duo behind ExploreMore, an app that gamifies outdoor exploration in Texas with big plans for nationwide expansion. Haley and CJ discuss the challenges of launching and scaling their app, their vision for creating a brand and certification program for outdoor guides, and the strategies they’re considering to grow beyond trails into other activities like brewery tours. They also share insights on navigating the ever-changing digital landscape and the leap from side hustle to full-time business. Tune in for valuable advice on marketing, scaling, and making your entrepreneurial dreams a reality.

Timestamps:

0:00 - 2:26 - Introduction: Haley and CJ Cottey and the launch of ExploreMore

2:26 - 3:49 - Expanding ExploreMore beyond Texas and into other industries

3:49 - 5:02 - Challenges in app development and exploring no-code solutions

5:02 - 7:00 - Marketing strategies: Using Upwork and other resources for app development

7:00 - 8:02 - Revenue generation: Success with workshops and transitioning online

8:02 - 11:15 - CEU courses: Pricing and certification for outdoor guides

11:15 - 15:06 - Decline in event attendance and the impact of social media algorithms

15:06 - 21:01 - Strategies for growth: Highlighting ExploreMore in CEU newsletters and leveraging community

21:01 - 27:30 - Scaling the business: Importance of lifetime value and cost-per-acquisition

27:30 - 34:49 - Exploring affiliate marketing on TikTok and other platforms

34:49 - 40:24 - Solving the demand side: Marketing challenges and strategies

40:24 - 41:58 - Final thoughts: The transition from side hustle to full-time business

41:58 - 42:10 - Closing remarks and future plans