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Content has become the new currency of customer experience. But how do you find your voice, build credibility, and balance authenticity with brand alignment in an industry that’s still defining itself?

In this episode of CX Roundtable, host Sarah Caminiti gathers four leaders shaping the CX content space: Luke Jamieson (Operata), Mat Patterson (Help Scout, The Supportive), Matt Beran (InvGate), and Jen Weaver (Tettra). Together, they explore the messy, rewarding, and often vulnerable journey of creating CX content that actually resonates.

You’ll hear them dig into:

• Breaking into CX content creation and building confidence as a new voice.
• Why authenticity beats algorithms (and why AI can’t replace lived experience).
• Balancing personal brand vs. company brand when your name and employer are linked.
• The evolving role of evangelists, thought leaders, and creators in CX and IT.
• The real math of LinkedIn “virality” and why repurposing content isn’t lazy.
• How to stay consistent, avoid burnout, and make content creation a sustainable career.

From billboard campaigns to grassroots podcasts, these voices show what’s possible when CX professionals decide to share their knowledge publicly. If you’ve ever wondered “Who am I to create content?”—this episode gives you the roadmap (and the permission) to start.

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