DiscoverCX RoundtableFounders in CX: Why Culture and Customer Experience Start at the Top
Founders in CX: Why Culture and Customer Experience Start at the Top

Founders in CX: Why Culture and Customer Experience Start at the Top

Update: 2025-11-11
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If the culture is bad, it’s on you.

If the product isn’t good, it’s on you.

Pat Osorio, Co-Founder, Birdie AI


What does it really take to build a company that puts customers at the center — not just in words, but in every decision?

In this all-female Founders edition of CX Roundtable, host Sarah Caminiti brings together three powerhouse women redefining how customer experience is built, scaled, and led:

Together, they open up about the realities of being a founder in CX — the weight of culture, the speed of growth, and the intentionality required to build something that lasts.

You’ll hear:

  • Why founders — not CX teams — shape how customers are treated
  • How to embed customer experience into your company’s DNA from day one
  • What happens when women lead with empathy and strategy
  • The mental load of building something that actually cares
  • And the reminder that “if the culture is bad, it’s on you.”

This is more than a conversation about CX — it’s a masterclass in leadership, trust, and what it means to build with purpose.

🎧 Hosted by: Sarah Caminiti, Retention Strategist and Founder of the RVA Framework

📅 Release date: November 11, 2025

🔗 Follow CX Roundtable for honest, actionable conversations about leadership, retention, and the future of customer experience.

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Founders in CX: Why Culture and Customer Experience Start at the Top

Founders in CX: Why Culture and Customer Experience Start at the Top

Sarah Caminiti