DiscoverThe Consistency Corner: Lightening the Mental Load of MarketingFinding the Middle Path Between Ambition & Motherhood
Finding the Middle Path Between Ambition & Motherhood

Finding the Middle Path Between Ambition & Motherhood

Update: 2025-11-17
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Somewhere between girlboss hustle culture and the idyllic “soft life” sits a reality most ambitious moms are quietly navigating: the middle path. In this honest and heartfelt conversation, Ruthie Sterrett explores what it really looks like to want both—a meaningful career and the capacity to show up for your family—without burning out or abandoning your ambition.

Ruthie shares her personal story of leaving corporate life, navigating the mental load of motherhood, and building a business designed around flexibility, purpose, and enoughness. She unpacks why society pushes women toward extremes, how high-achieving moms internalize unrealistic expectations, and the cultural and structural challenges that make modern motherhood feel so heavy.

You’ll hear insights inspired by research from McKinsey, Lean In, Harvard Business Review, and real conversations inside the Consistency Corner community. Plus, Ruthie reframes the 5C Framework—Clarity, Calendar, Content, Consistency, and Conversion—as a tool to help moms define success on their own terms.

If you’ve ever felt like you’re doing everything and still not doing “enough,” this episode will feel like an exhale. You’re not failing; you’re pioneering a new model of motherhood. And you don’t have to do it alone.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Finding the Middle Path Between Ambition & Motherhood

Finding the Middle Path Between Ambition & Motherhood

Ruthie Sterrett | Marketing Strategist