DiscoverThe Consistency Corner: Strategic Social Media for Marketing to MomsMental Load Meets Marketing: Navigating Invisible Labor & Content Strategy as a Founder with Paige Connell
Mental Load Meets Marketing: Navigating Invisible Labor & Content Strategy as a Founder with Paige Connell

Mental Load Meets Marketing: Navigating Invisible Labor & Content Strategy as a Founder with Paige Connell

Update: 2025-07-22
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Ever struggle to explain why you're exhausted—even when everything looks fine on the surface? This episode is for you.

We're talking with Paige Connell, the content creator and advocate behind She is a Paige Turner, whose work around the mental load, gender equity, and motherhood has gone viral for a reason. But this isn’t about going viral—it’s about giving women the words to describe the invisible labor they’ve been carrying for far too long.

We dig into how to actually talk to your partner about the mental load, why so many moms feel burnout before they even finish their coffee, and how content can become a catalyst for change in our relationships and our culture.

Whether you're a founder, a content creator, or a mom trying to do it all—this episode will help you feel seen, empowered, and better equipped to lead with intention in your home and business.

Plus, Paige shares how she built a sustainable content strategy rooted in real-life conversations and community—and how you can, too.


🔗 Connect with Paige Connell (@sheisapaigeturner)

📸 Instagram: https://www.instagram.com/sheisapaigeturner
🎵 TikTok: https://www.tiktok.com/@sheisapaigeturner
🌐 Website + Newsletter + Audio Course: https://www.sheisapaigeturner.com



Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Mental Load Meets Marketing: Navigating Invisible Labor & Content Strategy as a Founder with Paige Connell

Mental Load Meets Marketing: Navigating Invisible Labor & Content Strategy as a Founder with Paige Connell

Ruthie Sterrett | Social Media Marketing Strategist