Mental Load Meets Marketing: Navigating Invisible Labor & Content Strategy as a Founder with Paige Connell
Description
Ever struggle to explain why you're exhausted—even when everything looks fine on the surface? This episode is for you.
We're talking with Paige Connell, the content creator and advocate behind She is a Paige Turner, whose work around the mental load, gender equity, and motherhood has gone viral for a reason. But this isn’t about going viral—it’s about giving women the words to describe the invisible labor they’ve been carrying for far too long.
We dig into how to actually talk to your partner about the mental load, why so many moms feel burnout before they even finish their coffee, and how content can become a catalyst for change in our relationships and our culture.
Whether you're a founder, a content creator, or a mom trying to do it all—this episode will help you feel seen, empowered, and better equipped to lead with intention in your home and business.
Plus, Paige shares how she built a sustainable content strategy rooted in real-life conversations and community—and how you can, too.
🔗 Connect with Paige Connell (@sheisapaigeturner)
📸 Instagram: https://www.instagram.com/sheisapaigeturner
🎵 TikTok: https://www.tiktok.com/@sheisapaigeturner
🌐 Website + Newsletter + Audio Course: https://www.sheisapaigeturner.com
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@ruthie.sterrett
@theconsistencycorner