Five Forces of CX, Part 1: Purpose
Description
It is the foundation of your company's strategic decision-making ability. It is core to your brand identity. It is the key to motivating your employees. We're talking about your company's purpose. Research has shown that companies with a strong sense of purpose that guides decision-making outperform the S&P 500 by 400%. Interested yet?
In this episode we cover the impact of purpose on your company's:
- Business performance
- Strategic decision-making ability
- Employee engagement
- Brand affinity
This episode is brought to you by Active Digital, where customer-obsessed companies go to become destination brands. Learn more at www.activedigital.com
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