Transforming CX at Mercedes-Benz USA with Joseph Michelli
Update: 2022-04-07
Description
This we walk to Joseph Michelli about his work on a massive CX transformation at Mercedes-Benz USA and the book he wrote to chronicle the journey.
We cover:
- How Joseph's involvement with the project came about
- What it takes for a CX transformation to succeed
- How to get leaders across multiple organizations to believe and join the effort
- Much more
Pick up Joseph's book, Driven to Delight on Amazon or your favorite book store!
This episode is sponsored by Active Digital, where customer-obsessed companies go to become destination brands. Learn more at activedigital.com
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