Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565
Description
In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement.
Today, we’re discussing:
- The scrappy early days of launching she wear with zero experience
- The moment her website exploded
- Why Meta’s changes are forcing authentic brands to rethink socials
- How virtual fittings are driving trust and conversion online
- The power of word of mouth for creating an engaged community
- What AI could mean for the future of fit and personalisation
- Becoming a leader in a male-dominated field
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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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