DiscoverThe Speed of Culture PodcastFlight plan: How Richard Nunn and Maggie Schmerin are turning United Airlines into a loyalty and media powerhouse
Flight plan: How Richard Nunn and Maggie Schmerin are turning United Airlines into a loyalty and media powerhouse

Flight plan: How Richard Nunn and Maggie Schmerin are turning United Airlines into a loyalty and media powerhouse

Update: 2025-07-15
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In this episode of The Speed of Culture, Matt Britton speaks with Richard Nunn, CEO, United MileagePlus, and Maggie Schmerin, Chief Advertising Officer at United Airlines. Together, they unpack how United is rewriting the rules of airline marketing, from loyalty built on personalization to Starlink-powered experiences and culture-driven creative.


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Flight plan: How Richard Nunn and Maggie Schmerin are turning United Airlines into a loyalty and media powerhouse

Flight plan: How Richard Nunn and Maggie Schmerin are turning United Airlines into a loyalty and media powerhouse