Big goals: How Julie Haddon is putting female athletes at the heart of culture
Update: 2025-08-19
Description
In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.
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This episode was recorded in May 2025, prior to Julie’s departure from the league in July 2025.
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