Beneath the romantic facade of the floral industry lies an uncomfortable reality that few are willing to address. This eye-opening episode tackles the dirty secrets hiding behind those perfect blooms, challenging both professionals and flower lovers to confront the true environmental cost of beauty.

This isn't about perfection – it's about intention. Designers can remain creative and profitable while making conscientious choices that respect our planet. Consumers deserve transparency about where their flowers come from and how they're grown. 

Together, we can transform floristry from an industry that often works against nature to one that truly honors it. Share this episode with a florist, a flower lover, or anyone who needs to hear that sustainability isn't just a buzzword – it's our responsibility.

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Website: https://wildlynativeflowerfarm.com/

Hungry Root Code: FLOWER40
Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz