Viral marketing trends may be shiny, but they lack the substance your brand needs to grow.

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Reilly Newman and Scott Saunders break down why chasing only vanity metrics (vitality, likes, followers, or trending formats) creates the illusion of progress without building anything real.

At a marketing summit in Orlando, an attendee asked Reilly about a “trending tactic” their team wanted to try — and it sparked a larger conversation about Fool’s Gold Marketing.

What You'll Gain From This Episode:

• Why trend-chasing marketing is seductive but ultimately fleeting.

• How obsessing over viral moments can distract founders and marketers from true brand strategy.

• Practical advice for service and product businesses on balancing marketing momentum with brand longevity.

• Actionable insights on how to shift your mindset from chasing ciral moments to seeking long-term results.

If you’re a founder or marketer tired of chasing fleeting numbers and ready to build a brand that lasts, this episode will give you the clarity and strategy to shift your focus from what’s popular to what’s powerful.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

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• >> Theater of Brand: Story, Script, Performance

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About Motif Brands: MotifBrands.com

Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

Who is Reilly Newman?

Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.

Who is Scott Saunders?

Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.