Is your business strategy preparing you for the future — or setting you up for disruption? In this episode of the DesignRush Podcast, Global Strategist Rishad Tobaccowala, the former Chief Growth Officer of Publicis Groupe — shares a new way to think about strategy: It’s your “future competitive advantage.” Here, he discusses why nailing your strategy (and fixing broken ones) matters more than ever — and how brands like Amazon, Google, and Delta stay ahead. What you’ll learn: ✔️ Why most strategies are backward-looking — and how to rethink yours ✔️ How companies like Microsoft and Domino’s reinvented themselves ✔️ Why business transformation starts with people, not technology ✔️ How overconfidence leads to self-disruption ✔️ The dangers of relying only on dashboards to measure success Lead the future — don’t chase it. Watch now and rethink how you grow, lead, and compete. FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/☑️ Instagram: / designrushmag ☑️ LinkedIn: / designrush ABOUT DESIGNRUSHDesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. FOLLOW DESIGNRUSH#BusinessStrategy #FutureOfBusiness #CompetitiveAdvantage #DesignRushPodcast #RishadTobaccowala #BusinessTransformation #StrategicThinking #InnovationInBusiness #GrowthStrategy #LeadershipInBusiness